[Photo & News] Song Seung Hun and Han Ye Seul in ‘Coffee Bene’ CF.
Original : http://twssg.blogspot.com/
Hallyu Star Song Seung Hun and Han Ye Seul was poster shot for ‘Coffee Bene’ CF.
An official of his agency Storm S Company said “advertisers seems to look at the new gentle and romantic look in the drama” and “start coffee ad shoot first. as soon as contract tuning is over, the other brand advertisements gradually digested.”
‘Coffee Bene’ is a franchise businesses booming in Korea. As a purely local franchise brand, Caffe Bene serves special blend coffee, Belgian waffles and Italian gelato. Its menu might not seem that different from Starbucks, Coffee Bean, Angel-in-Us and Holly’s, but it has appealed to many customers because of its lower prices, comfortable atmosphere and the fact that it donates a portion of its profits to charity.
Caffe Bene’s growth has been attributed to the use of Korean celebrities to promote the brand. “The growth has been so fast. Their rapid growth also has something to do with ‘Star Marketing’. They use popular stars to promote the cafe. Star marketing is always effective in Korea,” said of Jun Hyung-joon Coffee Bene’s franchising consultant.
Song Seung Hun and Han Ye Seul are super modle in ‘Star Marketing’ of Coffee Bene. Storm S Agency siad “It’s already included for coffee advertisement in a domestic advertisement, and an addition contract of the Japan advertisement already completed”, “coming March in Japan ahead of broadcast, national and international advertising deal is struck”.